To launch popchips new Crazy Hot flavor, the award-winning popped snack company staged an attention grabbing pre-July 4th pop-up BBQ in NYC to honor the men and women of the FDNY for their service to the New York City, and to help celebrate the organization’s 150th anniversary. TSMG worked closely with popchips to successfully bring its vision of the pop up BBQ to life. The event helped to generate consumer interest and resulted in 85,112,555 media impressions with outlets such as People, Us Weekly, E! Online and The New York Daily News.